Online Media Advertising Case Studies

Beaches of South Walton “Spring of a Lifetime” – Campaign designed to build brand awareness and visitation to the destination

Overview:

USDM.net designed a holistic interactive program which branded Beaches of South Walton to consumers in key feeder markets. This initiative featured various interactive components such as Video Integration to enhance the consumers experience while learning more about the destination. The addition of co-op marketing was beneficial to TDC partners, who also shared in campaign impressions and qualified click delivery to their businesses.

Goal:

• Build interest in BSW among residents in key market DMAs with messaging that is specific to them in order to entice them to visit the destination
• Integrate Video and show BSW flash map for reference on location
• Promote awareness of Beaches of South Walton in addition to key sponsored events during the Spring Season
• Increase consumer registrations, opt-ins and visitor guide requests
• Generate impressions and click-thrus for Co-op partners
• Promote BSW to both “Couples” and “Families” utilizing new branding photos for each audience
• Promote word of mouth marketing

Results:

• 37.1 million brand impressions  
• 219,640 visitors to the web site
• 26,856 Opt Ins for remarketing

CONTACT INFORMATION

U. S. Destination Marketing, Inc. (USDM.net ®)
email: consulting@usdm.net
HEADQUARTERS – Contact Leah Woolford, CEO, email:  lwoolford@usdm.net 606 N. Carancahua St. Suite 1400 • Corpus Christi, TX 78476
Voice: 361.883.8833 • Toll Free: 800.208.8661 • Fax: 361.883.4329

MIAMI, FL –Contact Johnathon Concklin • Voice: 305.746.1000 • eMail: jconcklin@usdm.net
ATLANTA, GA –Contact Lily Leiva, email: lleiva@usdm.net,  233 Peachtree Street, NE • Suite 1400 • Atlanta, GA 30303 • Voice: 361.653.6307

© 1999 - 2008 U. S. Destination Marketing, Inc. (USDM.net ®).