Online Advertising Media Strength + Value + Results

Marketers are now dedicating forty to fifty percent of their overall budgets to interactive to build online mindshare. (2006 Jupiter Research)

Properly planned Interactive media advertising ensures brand exposure and qualified Web site traffic growth. And while there are new opportunities and innovations in online media that are being rolled out every month, knowing the correct mix of tactics is critical to success… and by success we mean online media that is on target and on budget.

Your online media can and should be measured against national standards and for return on investment. Knowing which media tactics to use, what and how to measure, and when those metrics are no longer valid is key.

U.S. Department of Commerce - Campaign to Impact Inbound Travel from UK

• 53.2 million USA brand impressions in the UK
• 2.2 Million unique visitors to the web site
• 43,336 UK Opt Ins for remarketing

Greater Miami CVB – FY 2006

• 22.5 Million Branding Impressions
• 2.8 Million Web site visits (16% Increase)
• 865,276 Search Engine Referrals (14% Increase)
• 22,603 New Opt-ins
• 459% Increase in Link Popularity

Everlasting Summer Campaign – Beaches of South Walton, FL

• 44 Million Branding impressions
• 315,840 total clicks
• 32,601 Registrations
• 23,915 Opt-Ins added to the database
• 3,510 clicks to sponsor pages

CONTACT INFORMATION

U. S. Destination Marketing, Inc. (USDM.net ®)
email: consulting@usdm.net
HEADQUARTERS – Contact Leah Woolford, CEO, email:  lwoolford@usdm.net 606 N. Carancahua St. Suite 1400 • Corpus Christi, TX 78476
Voice: 361.883.8833 • Toll Free: 800.208.8661 • Fax: 361.883.4329

MIAMI, FL –Contact Johnathon Concklin • Voice: 305.746.1000 • eMail: jconcklin@usdm.net
ATLANTA, GA –Contact Lily Leiva, email: lleiva@usdm.net,  233 Peachtree Street, NE • Suite 1400 • Atlanta, GA 30303 • Voice: 361.653.6307

© 1999 - 2008 U. S. Destination Marketing, Inc. (USDM.net ®).